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reading somewhere completely at random. And your web visitors dont want to browse around your website for several long minutes to find the product theyre after.

A check list: Does your headline communicate what youre about? What will you search for: a cost-effective flight, a low-fare, or a cheap flight to Bangkok? And asking people to think, doesnt work on the web because web visitors are hunting they dont have time to think. Next, discuss; and finally draw your conclusion.

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So how can you persuade web short narrative essay on a hero worship visitors to take action if they dont read your text? Steve Krug recommends you get rid of half the words on each page, and then get rid of half of whats left. When a panther sniffs a scent trail he quickly decides: will the scent trail lead to a good meal? Make it easy for hunters to find you Potential customers are hunting for information or products. Make your copy easy to read: Use short paragraphs four sentences max Use short sentences twelve on average Skip unnecessary words Avoid jargon and gobbledygook Avoid the passive tense Avoid needless repetition Address your web visitors directlyuse the word you Shorten your text How short. When you arrive at a website you want to see it sells sofas. Dont try to be everything to everybody. Web visitors quickly glance at your web page before guessing whether theyre in the right place or not.